UI to production pipeline: National TVC

  • Pull UI assets which best explain product and newest features

    • No need to reinvent the wheel, expand on what customers already know about existing product

  • Storyboard animations, transitions, and flow of assets alongside production.

    • Flow of UI should match real-world use. Highlight how and why of new features.

  • Create best use cases and frames for creative direction.

    • Safe zone considerations, coloring, etc.

UI to production pipeline: Performance Marketing & TVC [tandem]

  • Establish flow based on market segments & target audiences

    • Make sure templates [copy, content, messaging, CTA] are repeatable, modular. Plug and play.

      • Rinse and repeat what is most successful

  • Create asset library with templatable/modular assets: Cohesion between UI, assets, and media.

    • Storyboard based on script/copy.

    • Plug and play assets interchangeable based on market segment/target audience.

    • Bring UI to life; highlight key tasks and features.

  • Tailor new UI features to relevant audience.

  • Now able to be replicated to CFB, NFL, MLB, etc.

further case studies

CPG
nike
Anheuser-Busch
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