Bud light x chelada Tajin
Partnering with Bud Light to create custom, templatized assets for highly dynamic media assets supporting the Bud Light x Chelada Tajín rollout.
templatizing assets to create a design language
Tasked with creating plug-and-play options to showcase a wide range of products within a unified design system, we developed a flexible setup where any asset could seamlessly adapt across varying dimensions and platforms.
From OOH to social media and beyond, this system enabled stills and animations to coexist within the same layout, allowing effortless interchangeability.
As new flavors, products, and target demographics emerged, this adaptable approach ensured consistency and efficiency in delivering fresh, targeted content to US and Spanish audiences.
Bud LIGHT X JARRITOS
FURTHERING THE ESTABLISHED DESIGN LANGUAGE
This distinctive, templatized design language for the Bud Light Chelada Tajín rollout empowered Bud Light to seamlessly apply it to a different product rollout, enabling cohesive styling and limitless layout options — even when collaborating with a brand featuring a completely different identity.