Leading the VFX and animation for the national TVC campaign unveiling the partnership between Michelob Ultra & Copa America. HDRIs were captured on set to replicate the lighting and environment as our CG can flew into center frame. With cuts of 6s, 15s, and 30s at 16:9 and 9:16, our CG assets provided the production team with flexibility to adjust framing and details as needed per shot.

These CG assets were subsequently translated to the Michelob Ultra x Olympics unveiling. By leveraging bespoke CG environment builds with our original Ultra CG assets, we were able to quickly create and deliver social content in a matter of days for the 2024 Olympic opening ceremony, where Michelob Ultra debuted as a premiere partner.